This is the power

Today I have taken the first step in the evolution of Chopped Liver as an ongoing site to promote the greater good. At right, I have posted a small icon that links to Strengthen the Good, the inspiring creation of Alan Nelson, a frequent commentor on this site and one of my personal heroes. Alan, the genius behind Seat 1A (not to mention scores of corporate communication strategy success stories), created Strengthen the Good to unleash the power of bloggers to make measurable, meaningful impact on community-based social causes. In his words:

STG is the nexus of a network of bloggers committed to raising awareness for small charities around the world. Every so often this space highlights a new “micro-charity”—a small, inspiring charity, one with a real face and where $1 makes a difference—and the bloggers in the network link to that post, sending traffic, and awareness, the charity’s way.

You can read what the New York Times had to say about Strenghten the Good here, but you'll need a user ID and password.

I am joining the network, gladly. I hope you'll take a look.